www.biofuelswatch.com
11.01.2010
"Google Energy" is the new endeavour by the search engine giant, which is a new step into the green industry. As per the Delaware state records, on 16th December 2009, the company formed Google Energy as a subsidiary for their parent company Google. In the view of this, the application towards this proposal was referred to the Federal Energy Regulatory Commission (FERC) which is the regulatory agency which deals in power grid sector on Tuesday. According to Niki Fenwick, a Google representative, this step would prove to be an essential move towards the company in achieving its corporate goal of carbon neutrality. The company also wants to be able to buy affordable renewable energy of highest standards wherever they could use their resources.
Currently, Google's headquarters based in Mountain View, California houses a capacious 1.6 MW solar installation. To compensate the energy requirement by its operation, their ability to buy and sell energy the way utilities do will help them towards further adaptability. Fenwick was also quoted saying that the company did not have any accurate plans, however he did mention that if it meant buying and selling of electricity in their portfolio they could be capable of doing so. Google wants to meet its objective of being a carbon-neutral company by working on its operations performance and competency, including their data centers.
Google has also planned on purchase of "high quality" carbon offsets keeping in mind about their funds being invested in many renewable energy productions firm via their parent company Google.org. This company has also invested into many areas of technological advancements like start-up solar, enhanced geothermal and wind. A while ago, they launched a web-based home electricity application called, "PowerMeter." Google has been working their way up aggressively towards their ambitious plan of clean energy and productive use of resources. Google's Director of energy and climate initiatives, Dan Reicher was recently quoted saying that in the future Google might invest their funds towards large-scale renewable energy projects.
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