Mon, 18 Oct 2010
The brand, founded by brothers Mart and Rob Drake-Knight in early 2008 aims to make eco fashion cool and to inspire people to make changes to their wider lifestyle by being open and honest about their supply chain. In response to the current state of the clothing industry they say that "It's not that people don't care, it's just that they don't know" and have designed an innovative Traceability tool and Eco-labelling initiative, aiming to inform and inspire people to go green by making it easy to find out where their clothing comes from and how it is made, "helping people shop quickly, with a conscience".
The RSPCA chooses expert judges for their awards ceremony, including Wayne Hemmingway, co-founder of Red or Dead. "...there is a real commitment within the industry to improve animal welfare, and it's reassuring to see big brands at the forefront of this change". Mr. Hemmingway said.
The brothers have already won the 2010 Sustainable Business Awards, a finals place at Enterprise UK's Enterprising Young Brits and a nomination for next year's ISPO Brand New Award. They hope their recognition at the RSPCA Good Business Awards will inspire other young people to consider entrepreneurship. Now 25 and 23 respectively, Rob and Martin Drake-Knight founded their company with £200 of savings and are now listed on the Future 100 list of top young entrepreneurs.
"We hope our business can inspire other young people, even if they have no job and no money, that they can be a success too - whether you wear a suit or flip flops"
Find out more about traceability and Rapanui
0 comments:
Post a Comment