Tuesday 18/9/2007 Page: 6

The CEC has a local government forum which encourages representatives to consult on clean energy initiatives. Dean Bridgfoot from the Mount Alexander Sustainability Group, who also addressed a session on marketing green power, said it was important to encourage communities to change their behaviour now, instead of waiting for advocacy and high-tech innovations to develop.
Mr Bridgfoot said the group was working to encourage energy retailers to support community groups such as schools or sporting clubs via a loyalty program, with incentives for clubs signing up to green power, such as being provided with solar panels. "With a strong political voice, in a dramatic and direct way, people can do it," he said.
The group, which has 480 members within a small geographic area, initially wanted to start up its own green power company but the infrastructure proved too onerous. Instead, the group is now encouraging its local community to sign up to green power and eventually oversubscribe. "The economics would be transformed," Mr Bridgfoot said.
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