Newcastle Herald
Thursday 29/11/2007 Page: 25
SAN FRANCISCO: US technology giant Google is expanding into alternative energy in its most ambitious effort yet to ease the environmental strain caused by the company's voracious appetite for power to run its massive computing centres. The internet search leader and its philanthropic arm will pour hundreds of millions of dollars into a quest to lower the cost of producing electricity from renewable energy sources such as wind and the sun. If Google realises its goal, the cost of solar power should fall by 25 to 50 per cent, co-founder Larry Page has said. Google's move comes amid mounting concern that pollution from fossil fuels power generation is causing catastrophic climate change.
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